13 Best Youtube Video Statistics for 2025

YouTube continues to be one of the most powerful platforms for content creators, marketers, and businesses alike. With over 2 billion logged-in monthly users; Yes…Billion, YouTube is the second largest search engine in the world after Google, making it a no-brainer tool for anyone or any brand looking to make an impact online. As we progress further into 2025, it’s important for brands to stay ahead of the curve and understand the latest YouTube statistics. In this blog, we’ll share the 13 most relevant YouTube video statistics for 2025 that every UK-based creator or business needs to know.

1. Over 2 Billion Active Users

YouTube remains a giant in the digital space, with over 2 billion monthly active users worldwide. For UK creators and businesses, this represents a massive audience to tap into, offering incredible engagement opportunities and driving traffic to your channel. With such a wide reach, creators can track analytics, performance, and subscriber growth through the dashboard to optimise their strategy.

Source: Statista

2. YouTube Is the Second Most Visited Website in the World

After Google, YouTube is the second most-visited website globally. This means that your content has the potential to reach millions of people daily. For UK businesses, YouTube offers immense visibility, with high impressions and a unique opportunity to grow brand revenue.

Source: Alexa

3. YouTube Video Views are Predicted to Reach 1 Trillion in 2025

Video consumption on YouTube is on the rise. By 2025, YouTube video views are expected to exceed 1 trillion views, highlighting the platform's popularity and its ability to cater to an ever-growing global audience. For brands, this growth means there’s more potential for advertising and results.

Source: We Are Social

4. More Than 500 Hours of Video Are Uploaded Every Minute

With millions of videos being uploaded every minute, the competition for viewers is fierce. But with the right strategy, UK creators and businesses can still carve out their niche and build an engaged audience. Track video metrics like engagement and retention rates to understand what’s working best for your audience.

Source: YouTube Official Blog

5. 90% of Users Say They Discover New Products on YouTube

YouTube isn’t just for entertainment—it’s a powerful tool for product discovery. In the UK, 90% of users report that they’ve discovered new products or services while watching videos. For businesses, this underlines the importance of using YouTube as part of your marketing strategy to increase brand awareness and revenue.

Source: Google

6. 78% of Users Watch Video Content to Learn More About a Product or Service

Video continues to be one of the most effective formats for educating consumers. In the UK, 78% of users turn to YouTube to learn more about products or services before making a purchase. By analysing data on viewer behaviour, businesses can optimise their videos for conversion.

Source: Google Trends

7. YouTube Accounts for 92% of Mobile Video Consumption

In 2025, YouTube will dominate mobile video consumption, accounting for a staggering 92% of total mobile video views. Optimising content for mobile viewing is more important than ever if you want to reach a mobile-first audience in the UK. Analytics will show where most of your traffic is coming from and help you focus on mobile-specific strategies.

Source: Statista

8. Over 70% of YouTube Watch Time Comes from Mobile Devices

Another key stat for UK businesses: more than 70% of YouTube’s total watch time comes from mobile devices. If your content isn’t mobile-optimised, you’re missing out on a huge chunk of potential views. Audience insights and metrics from mobile users can help improve engagement and retention.

Source: YouTube Creator Blog

9. Over 1 Billion Hours of Video Are Watched on YouTube Each Day

The global viewing time on YouTube continues to grow. UK viewers contribute to over 1 billion hours of video watch time each day, highlighting the platform’s massive reach. Tracking performance, engagement, and traffic is crucial for businesses looking to optimize their content.

Source: Statista

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10. YouTube Ads Have a 91% Brand Recall

YouTube ads have a remarkably high 91% brand recall among viewers. For UK marketers, this means that running ads on YouTube can significantly boost brand awareness and revenue. By using analytics and data from ad performance, brands can make advertising efforts even more effective.

Source: Google Research

11. YouTube Is the Most Popular Platform for Video Ads

In 2025, YouTube will continue to be the go-to platform for video ads, with nearly 90% of marketers using it for their campaigns. If you’re in the UK and looking to advertise, YouTube is a prime destination. The platform’s advertising options provide measurable insights into the success of campaigns.

Source: HubSpot

12. YouTube Influencers Are More Effective Than TV Ads for Gen Z

For reaching younger UK audiences, YouTube influencers are more effective than TV ads, particularly for Gen Z consumers. Influencer marketing has become an essential tool for businesses targeting this demographic. Measuring engagement and results on influencer collaborations helps optimize the overall performance of marketing campaigns.

Source: Influencer Marketing Hub

13. UK Is Among the Top Countries for YouTube Content Consumption

The UK ranks among the top countries for YouTube content consumption, with over 40 million users in the country. This presents ample opportunities for UK businesses to engage local audiences with both organic and paid content. Using insights and metrics from YouTube's analytics platform can help businesses better understand their audience's preferences based on gender, age, and interests.

Source: Ofcom

Bonus: YouTube Shorts and Their Role in 2025

As YouTube Shorts continues to grow in popularity, creators and brands in the UK are tapping into this short-form video format. In 2025, YouTube Shorts will play an even more significant role in content strategy. With impressions, engagement, and retention rates consistently rising for Shorts, this format provides a unique opportunity for creators to attract new subscribers and drive traffic to their full-length videos or websites.

Source: YouTube Official Blog

So...

With over 2 billion active users and more than a billion hours of video watched daily, we feel like it’s pretty safe to say that YouTube continues to dominate the digital landscape. The stats for 2025 speak for themselves, and show just how integral video content is for businesses in the UK looking to engage with their audience, increase brand awareness, revenue, and engagement, and drive sales. Whether you’re a marketer, or business owner, staying up-to-date with these key YouTube video statistics can help you craft a winning strategy for the year ahead.

Are you looking to take your YouTube game to the next level in 2025? We’re reading and waiting to hear your ideas and start working together on some winning strategies to help your channel grow.

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