17 Best Video Marketing Statistics (2025)

What is video marketing?

Video marketing is the use of video content to promote, engage, and inform audiences about a brand, product, or service. It’s one of the most effective advertising strategies today, driven by shifting consumer behaviour and the rise of visual-first platforms like YouTube, TikTok, and Instagram.

This powerful growth platform combines creative storytelling with actionable data insights, allowing businesses to craft campaigns that not only entertain but also drive measurable performance. By analysing trends and leveraging analytics, brands can fine-tune their strategy to maximise reach and connect with their target audience in meaningful ways.

The effectiveness of video marketing lies in its ability to align with consumer behaviour, providing brands with valuable data to track campaign performance. Whether it’s short-form social content or long-form explainer videos, video marketing is an indispensable tool for delivering impactful advertising and achieving business goals.

Who are we to give these video marketing statistics?

We're Trendy Grandad, one of London's top video production companies. We hold over a decade of knowledge producing, filming & editing Youtube & Social-First videos. This is just one of reasons as to why you should trust us, the other is that we work with all types clients on their video marketing strategy. When it comes to trends, we've seen it all & can comfortable contribute our thoughts and video experience to what the future holds for video marketing.

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So, lets get into it?

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1. Video Dominates Online Traffic by 82%

Why this matters: People crave video content—it’s what drives engagement. Think about it: Every second, users are watching thousands of hours of video online.

2. Landing pages with video increase conversion rate up to 80%

A product demo video can be the final push a buyer needs. Tip: Keep your video under 2 minutes for maximum impact.

3. 66% of consumers prefer Short-Form Video

Short-form videos are the most engaging content on social media, with 66% of consumers finding them particularly captivating. Attention spans are short—hook your audience in the first 3 seconds.

4. Mobile Video Consumption is Growing

As of 2025, 92.3% of internet users watch digital videos each week, many on mobile devices. Optimise your videos for smaller screens and vertical formats. Fun fact: People are more likely to share videos watched on mobile.

5. Businesses Love Video Marketing

A whopping 91% of businesses use video as a marketing tool. If you’re not doing video, you’re missing out on the most effective way to communicate your message. It’s not just about looking professional—it’s about connecting with your audience where they already are.

6. ROI from Video is Off the Charts

An impressive 90% of marketers report a positive ROI from video marketing. Videos are like a gift that keeps on giving—use them on websites, ads, and social media. Pro tip: Repurpose your long-form content into shorter clips to maximize results.

7. People Watch A LOT of Video

The average person spends over 100 minutes per day watching online videos. This includes everything from YouTube tutorials to Instagram reels. Your takeaway: Be part of what people already love doing.

8. Social Media Algorithms Love Video

Social media posts with video have 48% more views compared to those without. Platforms like Facebook and LinkedIn actively push video content. Hack: Upload videos natively to social media platforms for better results.

9. Educational Videos Are Thriving

Over 90% of consumers have watched explainer videos to learn more about a product or service. Tutorials, how-tos, and explainers are some of the most-watched formats. Quick tip: Don’t overcomplicate it. Keep the visuals clean and the message clear.

10. Live Videos Drive Engagement

Live videos receive 6 times more interactions than pre-recorded ones.They feel personal and authentic, which viewers love. Use live videos for product launches, Q&A sessions, or behind-the-scenes peeks.

11. Consumers Love Brand Videos

A significant 84% of people have been convinced to buy a product after watching a brand’s video. Brand storytelling through video can make your audience feel connected and invested. Show your personality—people connect with people, not just products.

12. Email Click-Through Rates Skyrocket with Video

Including a video in your email can boost click-through rates by up to 300%.Even using the word “video” in your subject line makes a difference.Embed a thumbnail linked to your video for a simple way to drive traffic.

13. Video Increases Website Dwell Time

Websites with video content keep visitors on the page 88% longer.This is great for SEO and lowers your bounce rate. Place videos on key landing pages to guide users through the journey.

14. Search Engines Prioritize Video

Having a video on your website increases your chances of ranking on the first page of Google by 53 times. YouTube is the second-largest search engine—capitalize on this! Optimize your video titles and descriptions with relevant keywords.

15. Product Videos Drive Purchase Decisions

Approximately 73% of consumers prefer watching a short video to learn about a product or service. High-quality visuals and storytelling make your products irresistible.Use close-ups, slow motion, or even user testimonials to highlight features.

16. Video is Becoming More Accessible

With affordable equipment and tools, video production is no longer reserved for big budgets. Free or inexpensive editing software makes it easier for beginners to start. Accessibility = opportunity. Start creating today.

17. Future-Proofing with Video

The future of marketing is undeniably video. Experts predict that video content will account for over 82% of global internet traffic by 2025. Emerging formats like 360-degree videos, augmented reality (AR), and interactive content are paving the way for more immersive audience experiences.

Conclusion

And there you have it! Video marketing isn’t just a tool—it’s the tool for today’s savvy video marketers. Whether you’re looking to build brand awareness, drive sales, or generate leads, video is a versatile way to achieve it all. It works seamlessly across different channels, engages customers like no other medium, and delivers measurable metrics that prove its worth.

So, as you shape your next marketing strategy, remember that great videos aren’t just about production quality—they’re about connecting with your audience, telling your story, and offering value through services that leave a lasting impression. Let’s create content that doesn’t just get seen—it gets results.

Ready to get started? Let’s hit record! 🎥