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17 Best Video Marketing Statistics (2025)
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Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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What is video marketing?
Video marketing is the use of video content to promote, engage, and inform audiences about a brand, product, or service. It’s one of the most effective advertising strategies today, driven by shifting consumer behaviour and the rise of visual-first platforms like YouTube, TikTok, and Instagram.
This powerful growth platform combines creative storytelling with actionable data insights, allowing businesses to craft campaigns that not only entertain but also drive measurable performance. By analysing trends and leveraging analytics, brands can fine-tune their strategy to maximise reach and connect with their target audience in meaningful ways.
The effectiveness of video marketing lies in its ability to align with consumer behaviour, providing brands with valuable data to track campaign performance. Whether it’s short-form social content or long-form explainer videos, video marketing is an indispensable tool for delivering impactful advertising and achieving business goals.
Who are we to give these video marketing statistics?
We're Trendy Grandad, one of London's top video production companies. We hold over a decade of knowledge producing, filming & editing Youtube & Social-First videos. This is just one of reasons as to why you should trust us, the other is that we work with all types clients on their video marketing strategy. When it comes to trends, we've seen it all & can comfortable contribute our thoughts and video experience to what the future holds for video marketing.
So, lets get into it?
1. Video Dominates Online Traffic by 82%
Why this matters: People crave video content—it’s what drives engagement. Think about it: Every second, users are watching thousands of hours of video online.
2. Landing pages with video increase conversion rate up to 80%
A product demo video can be the final push a buyer needs. Tip: Keep your video under 2 minutes for maximum impact.
3. 66% of consumers prefer Short-Form Video
Short-form videos are the most engaging content on social media, with 66% of consumers finding them particularly captivating. Attention spans are short—hook your audience in the first 3 seconds.
Stokely Howard is the founder of Trendy Grandad, a world-leading social-first and YouTube video production agency trusted by global brands across the UK, UAE, and USA. With a career built on helping companies like QuickBooks, National Geographic, Barclaycard and Las Iguanas grow through strategy-led social-first content, Stokely has become a recognised authority in YouTube growth, social media storytelling, and performance-driven video production.
Trusted by
Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our video agency and, we've now been doing it fro well over a decade.
If you're looking for a non-corporate, non-traditional video agency that likes to make noise & create impact, we're your people. Contact us.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
CONTACT US!
If you're looking for a Youtube & Social First Video production company that oozes creativity and will help grow your online following, we're the team for you.
Email: Hello@trendygrandad.com
Call London: 020 3151 4948
Visit our offices : London | New York | Seattle | Dubai | Manchester
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