Trendy's Tips: 8 Benefits of Video Marketing

But first, what is video Marketing?

Video marketing is the use of video production by a brand or company to increase their sales, conversion rate & return on investment. Every day around 5 billion videos are watched across the internet so in an age where digital is king and attention spans are dwindling, harnessing the power of video marketing can be a game-changer for businesses online.

Over the last decade, video marketing has become increasingly important due to its ability to capture viewers' attention, expand audience reach, and convey messages more effectively than traditional text-based marketing. With consumers showing a preference for watching videos to learn about products or services, implementing a video marketing strategy can help businesses engage their target audience, showcase their brand and products, and drive conversions.

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Here is an example of social media video that we created that generated over 140% return on investment for our client:

1. Generate more sales

Video marketing has a proven track record of increasing sales across multiple platforms. 61% of all online searches are video, so if you haven't capitalised on video marketing yet to improve your sales, now is your time to start! Driving brand awareness and amplifying brand message with richer media output will help attract your target audience group much easier than other traditional content marketing tactics.

2.Boost conversion rates

Video is not just used to attract customers to a product, it is also used to boost conversion rates at the bottom end of the funnel. We are increasingly seeing our ecommerce customers appoint us to create videos for their email marketing & checkouts. A recent study conducted that having a video on your product page can increase conversion by 144%.

3.Google loves video

61% of online searches are video, YouTube receives more than one billion unique visitors every month and Video on landing pages can increase conversion by up to 80% - it's fair to say, Google loves video! So many of us nowadays use other tools to find answers to questions, we use TikTok to search for food recipes & Youtube to learn how to put a shelf, now Google is trying to do exactly the same and will prioritise

4.Increases trust & brand recognition

Video marketing is one of the most effective methods for brands to reach and engage with their target audience. With 80% of internet traffic being video content alone, it has become crucial for businesses to incorporate video into their marketing strategies. Video is a sure fire way to increase trust with your customer as you can tell them more about your product, you can evoke more emotion from them & you can connect with them in multiple ways.

5.Video Marketing vs Content Marketing

Compared to images or text based content, video can convey message or emotion in a shorter timeframe, making it increasingly popular by brands over the last decade. Therefore it creates a stronger relationship with customers & is a lot more effective.

6. Video stands out against your competition

Even though video has been more popular than ever, still some brands and industries aren't using it effectively. So, what should you do if you're in an industry that typically doesn't use video? Think about how you can use it to stand out from your competition, attract customers in a different way and give yourself an advantage.  

8.Improves SEO

The second biggest search engine on the internet is Youtube. So why do so many brands not use it to give answers to potential customers? Well, that's because everyone is so focused on google. But, guess what? Google is now pushing videos to the top of their search results, exactly as you would see on Youtube.

Tips for a Successful Video Marketing Campaign

Video marketing has become an essential part of modern businesses' growth strategies, thanks to its potential to drive brand awareness, boost conversions and engagement. However, as with any marketing campaign, achieving success requires effort and strategy. Here are some tips for companies seeking a successful video marketing campaign:

Identify Your Target Audience:

Determine who you want your message to reach. Analyse the demographic information, such as age, gender, income level, and interest.

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Create High-Quality Content: ‍

Low-budget content is not always bad; however, it needs to be clean and professional in production quality. It is important too that your video content tells a story whether informative or entertaining.

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Keyword Optimisation: To achieve maximum visibility when incorporating keyword optimisation into the title, description tagline, and subtitle will help increase the visibility of the content.

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Utilise Closed Captions: As mentioned earlier closed captions improves accessibility enhancing discoverability by aiding presentation on your videos where text may come in handy in understanding what's been spoken.

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Engage Your audience: Part of the success formula of video marketing is engaging your viewer through well thought out call-to-actions at strategic points in the video.

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Need help with video marketing? Contact us!

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