So, you're looking for a social first social media video production company?

One that understands the social media & it's algorithm, well you're in the right place!

But first, what is the difference between a social first video production company and a traditional video production company? Well, the clue is in the description of the company but other that a social first company will not only be able to create you video, but will understand how to create video for social media audiences. How a video is used is very important and if you work with a company who understands how a video should be created for the use of social media then you're more likely to see greater and higher converting results.

Here is a list of London's top 10 social first video production companies and their specialities:

1. Trendy Grandad

Speciality: Social first video production

Trendy Grandad a london based video production company that hold over a decade of experience creating social first videos for brands across London and the UK. Trendy Grandad's in house skillset ranges from creative strategy, on-set production, filming, editing to 2d & 3d animation. If you're looking for a team that truly understands both organic and paid social media, look no further than Trendy Grandad.

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2. The Smalls

Speciality: User-Generated Content Campaigns

The Smalls has built a strong reputation for creating authentic, user-generated content (UGC) campaigns that resonate with audiences on a personal level. As a social-first video production company, they excel in curating real-life footage from consumers, empowering brands to connect with their audience in a more genuine way. Their UGC-focused campaigns are perfect for brands that want to emphasise relatability and social proof, making their content more shareable across platforms like Instagram, TikTok, and Facebook. The Smalls have been creating user generated content campaigns for 5+ years.

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3. Social Chain

Speciality: Viral Marketing Videos

Social Chain is a leader in creating viral content that’s designed to dominate social media platforms. They take a social-first approach by using data-driven insights to craft compelling, engaging, and shareable videos that can quickly spread across the internet. Known for their high-impact viral marketing strategies, Social Chain knows how to turn content into conversations, ensuring that their campaigns leave a lasting impression. Whether it’s a humorous meme or an emotionally driven piece, they know how to generate buzz and keep audiences engaged. Social chain have been creating viral marketing videos for over a decade.

4. Across The Pond

Speciality: Brand Storytelling

Across the Pond specialises in brand storytelling, helping companies distill complex messages into simple, engaging narratives. As a social-first production company, they know how to adapt stories for different social media platforms, ensuring that each piece of content is optimised for mobile viewing and short attention spans. Their work with major tech brands like Google demonstrates their ability to translate technical jargon into visually captivating stories that resonate with audiences across platforms like YouTube, Instagram, and LinkedIn.

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5. The Story Lab

Speciality: Branded Entertainment

The Story Lab focuses on branded entertainment, creating video content that feels more like engaging storytelling than traditional advertising. They blend entertainment and branding in a way that naturally fits into a viewer’s social media feed, making it a prime example of social-first video production. Whether it’s web series, social docu-series, or interactive campaigns, The Story Lab ensures the content doesn’t feel intrusive but instead invites audiences to enjoy and share. This strategy is ideal for building long-term relationships with audiences.

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6. Jelly London

Speciality: Animation and Motion Graphics

Jelly London is a go-to agency for brands looking to incorporate high-quality animation and motion graphics into their social-first campaigns. With expertise in vibrant, eye-catching visuals, they craft animated videos that stand out in the crowded social media landscape. Their animation techniques are designed to grab attention quickly, making them ideal for platforms like TikTok, Instagram Reels, and Snapchat where users scroll rapidly. Whether it’s a quirky character animation or sleek motion graphics, Jelly London knows how to captivate an audience.

7. Gravity Road

Speciality: Social-Driven Experiential Campaigns

Gravity Road combines creativity with technology to develop social-driven experiential campaigns that encourage audience participation. Specialising in social-first video production, they create immersive content designed to be shared organically on social platforms. Their innovative approach often integrates elements of gamification, virtual reality, or live interactions, providing audiences with unforgettable experiences that they’re eager to share. By focusing on creating emotional connections through these experiences, Gravity Road helps brands go beyond traditional advertising.

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8. Little Dot Studios

Speciality: YouTube and Video Channel Management

Little Dot Studios specialises in long-form video content and YouTube channel management, making them a perfect partner for brands looking to grow their presence on video-driven platforms. Their social-first approach emphasises content that is designed to build communities and foster engagement over time. They manage channels for big brands and help with everything from video production to audience retention strategies, optimising content for maximum reach on YouTube and other video-heavy platforms like IGTV and Facebook Watch.

9. Contented

Speciality: Real-Time Social Content

Contented is known for producing real-time video content, offering social-first solutions for brands that need to stay relevant and timely. They specialize in quick-turnaround videos that are perfect for live events, product launches, or breaking news stories. Their ability to shoot, edit, and publish high-quality content within tight deadlines makes them a favourite for brands that want to capitalise on social media’s real-time nature. With platforms like Twitter, Instagram Stories, and TikTok prioritising timeliness, Contented ensures brands never miss a moment to engage their audience.

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10. Vidsy

Speciality: Short-Form Video Ads

Vidsy is an expert in creating short-form, mobile-first video ads that are tailored for platforms like Instagram, Facebook, and TikTok. Their social-first strategy focuses on crafting highly engaging, bite-sized content that captures attention within the first few seconds. Perfect for brands targeting younger, mobile-savvy audiences, Vidsy’s creative process is designed to maximise impact with minimal runtime. Their campaigns are often fun, fast-paced, and optimised for the vertical video format, ensuring they perform well on mobile devices.

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