Social Media Video Production Companies Vs a Traditional Video Production Company - which one is better?

So, you're looking to hire a social media video production company but you're unsure as to whether it's best to hire a specialist or a generalist video production company, well you've landed in the right place! In this article we'll disclose the truth behind what you should be doing & where you should spend your money - lets get into it!

Firstly, what is a social media video production company?

In simple terms, a social media video production company is a specialist video production company that knows how to create videos for social media audiences & brands that have a social media following. Their specialist skills give them knowledge to engage an audience, create viral video content and reach millions of people!

When you hire a specialist social media video production company, like Trendy Grandad, you are hiring a forward-thinking, social first team that knows how to grab attention, make noise, increase distribution and create insanely captivating visuals and advertising.

The services they offer:

- Social Media Video Marketing

- Short-Form Video Editing

- Pre-Production (Script writing, storyboard design

- Influencer Filming

- Social Media Digital Marketing Knowledge

- Post-production - Editing, animation, Colour Grading

- Creative & Video Strategy

- Brand Storytelling Short-form films

- Social Media Campaign Ideation

- Youtube Video Production

- TikTok Video Strategy

- Video branding expertise

- A social first video director & crew!

Key benefits

- They understand the social platform and landscape.

- They know how to speak to audiences on social media

- They know how to increase engagement & increase promotion of your products.

- They understand the fundamentals of how social media algorithms work.

The cons

- Although they would most likely still be great at this, they are not the team to hire to create large-scale branded films for TV adverts

- The quick-paced vibe of the video editing might not be to your taste

What is a traditional video production company?

The services they offer:

- Corporate video production

- Pre-Production

- Filming

- Post-Production (Editing, animating etc)

- Video ideas

Key benefits

High-Quality, Cinematic Production Values‍

Traditional video production companies often prioritize cinematic quality, using top-of-the-line equipment and techniques for a polished, professional look

‍Experienced Crew with Specialised Roles

Traditional companies usually have dedicated directors, cinematographers, sound engineers, and editors, bringing together expertise across all aspects of production for a refined final product.

Longer-Form Content Expertise

For projects like corporate films, documentaries, or commercials, traditional companies excel at producing longer, in-depth videos that require careful storytelling and pacing.

Focus on Storytelling and Narrative

Traditional video companies often specialise in narrative-driven content, crafting stories that build emotional connections, ideal for brand films, ads, or promotional videos.

Greater Attention to Pre-Production Planning

Traditional production companies put extensive effort into pre-production, from storyboarding to scriptwriting, ensuring every detail is planned for a smooth shoot and strong final product.

High Production Standards for Broadcast and Cinema

If you’re looking to produce content for TV, film, or corporate presentations, traditional companies have the standards and experience required to meet broadcast specifications.

Flexibility Across Various Distribution Platforms

Traditional companies produce videos suited for multiple platforms, including websites, internal communications, conferences, and TV, making their content versatile beyond social media.

Long-Term, Evergreen Content Creation

Traditional production companies are skilled at creating content with lasting value, suitable for long-term campaigns or as evergreen assets that remain relevant over time.

Access to a Full Range of Professional Equipment

From high-end cameras and lighting to specialised sound equipment, traditional video companies have the full range of professional tools needed for high-caliber production.

Thorough Post-Production Process

Traditional companies typically invest heavily in post-production, with dedicated editors, colorists, and sound designers who ensure the final video is polished and professional.

The cons

• Increased Expenses
• Extended Production Schedules
• Reduced Flexibility for Rapid Turnarounds
• Concentration on Lengthier Content Formats
• Restricted Knowledge of Social Media
• Decreased Focus on Mobile-Centric Content
• Lower Content Output
• Less Attention to Quick Editing Styles

Finding your perfect match - the top 5 social media video production companies in London.

So, you now the difference between a social first video production company and a traditional one, now it's time to find your perfect match! Luckily for you, we've done the hard work for you a put together a list of the top social media video production companies in London, lets get into it!

Number 1 - Trendy Grandad

Trendy Grandad is a social first & Youtube video production specialist based in London. From working with National Geographic, Zone 3 & Proviz their expertise has built a highly professional reputation for filming engaging social media videos that make noise & create impact. Looking to hire a specialist social media video production team for your next video collaboration? Lets chat

Here is some of Trendy Grandad's latest work for National Geographic & Switzerland Tourism:

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Number 2 - Oh Brother Creative

Oh Brother Creative story-led photo and video content for social media based in London!

Number 3 - The Goat Agency

In-house video production, editing and design team producing bespoke creative assets optimised for use on social, paid media, influencer campaigns and digital campaigns!

Number 4 - Spiel Creative

The UK's #1 ROI-Driven Video Marketing Agency! Based in London!

Number 5 - Boreham Media

We've made great video the world over, hire us for a professional video production!

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The answer - which one should you choose then?

Well, hopefully you would have made your mind up by now but to give you a very short answer to your questions. If your audience is on social media & that's where you want to promote your brand or business, then 100% hire a specialist social media video production company (Like Trendy Grandad wink wink!). However, if you're audience is not on social media and you want videos to go on TV or just on your website so then definitely hire a traditional video production company!