The Rise of TikTok Videographers: Trends to Watch

TikTok has taken the digital world by storm, quickly becoming one of the most influential social media platforms globally. Launched in 2016 by Chinese tech company ByteDance, TikTok allows users to create, share, and watch short video content. With its addictive algorithm, TikTok has captivated millions, from teenagers to adults, offering a unique blend of entertainment, creativity, and community. Unlike traditional social media platforms that focus on photos or text posts, TikTok thrives on video content, making it a dynamic and interactive platform that constantly evolves.

Why Brands Should Be on TikTok

In 2025, brands can’t afford to ignore TikTok. With over 1 billion active users, the platform offers an unmatched opportunity to connect with a wide and diverse audience. TikTok's format encourages creativity, enabling brands to tell authentic, engaging stories in a way that resonates with consumers. For businesses looking to capture the attention of younger demographics—particularly Gen Z and millennials—TikTok is a must. The platform’s organic reach and viral potential make it a perfect channel for building brand awareness, driving engagement, and even launching successful campaigns. With the right content strategy, brands can create lasting connections with their audience and stay ahead of their competitors.

Top 5 Trends on TikTok

1. ASMR
2. Autonomous Sensory Meridian Response (ASMR) has taken TikTok by storm, with creators using soothing sounds to trigger a calming, almost therapeutic sensation in their viewers. ASMR videos are immensely popular, with brands tapping into this trend by creating calming, sensory experiences around their products, whether it’s the sound of product packaging being opened or the soft tapping of a brand’s product. ASMR posts are likely to be approved by TikTok’s algorithm and help boost views.
3. Day in the Life / Spend the Day with a “Insert job title”
4. People love getting a sneak peek into someone else’s daily routine, which is why “Day in the Life” videos are everywhere. Whether it’s an influencer, a business owner, or an employee sharing their workday, these videos feel personal and relatable, making them perfect for brands that want to showcase their culture or values in an authentic way.
5. User-Generated or Employee-Generated Content
6. TikTok is all about community-driven content, and brands that encourage real people to share their experiences win big. UGC builds trust because it comes from actual customers, while EGC gives a behind-the-scenes look at what it’s like to work for a brand. Both styles feel more genuine than traditional marketing, which is why they perform so well. If you’re not sure how to make it work for your brand, a TikTok videographer can help bring the content to life in a way that feels natural and engaging.
7. Dialogue Reenactments
8. TikTok has made dialogue reenactments a fun and engaging way to capture the attention of viewers. This trend involves users or brands recreating popular or funny dialogues from TV shows, movies, or viral moments. These videos are lighthearted, entertaining, and super shareable—making them a great way for brands to showcase personality and humor while hopping on trending sounds.
9. Creative Transitions and Edits / Looped Videos
10. TikTok users have taken video editing to the next level with smooth transitions, eye-catching effects, and perfectly looped clips that make people rewatch them over and over. Whether it’s a fashion brand showing off outfit changes or a beauty brand demonstrating a product transformation, this trend helps content stand out.

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Where and How to Find TikTok Trends

Keeping up with TikTok trends can be tricky, as they evolve quickly. The best way to stay on top of emerging trends is by actively exploring the platform. The "For You" page (FYP) is a great starting point, as it shows the most viral and trending videos based on your interests. Additionally, trending hashtags, challenges, and sounds are valuable indicators of what’s gaining traction. Following influential creators in your industry and observing the type of content that resonates with their audience can also give you insight into the latest trends. External tools and trend aggregation websites like TrendTok or Tokboard also provide valuable trend forecasting. By monitoring TikTok daily, you can quickly spot patterns and incorporate them into your strategy.

Why Working with a TikTok Videographer or Specialist Agency is Worth It

While it’s possible to stay on top of TikTok trends on your own, working with a specialist agency that can handle the research for you offers several key benefits. A dedicated agency will have a finger on the pulse of the latest trends, ensuring your content is always aligned with what’s resonating with audiences. These agencies not only track trends but also provide strategic insights into how to leverage them for maximum impact. From identifying the best times to post, finding relevant influencers, to ensuring that content aligns with your brand values, a specialist agency can help you create a comprehensive and effective TikTok strategy without wasting valuable time. They also provide in-depth analytics to measure the success of your content, making adjustments as necessary to boost your reach and engagement. With an agency focused on your TikTok presence, you’ll be able to focus on running your business while they handle the creative and trend research aspects.

A TikTok videographer can help with:

• Filming and editing eye-catching videos
• Nailing trending effects, transitions, and sounds
• Optimising content for TikTok’s algorithm
• Creating a content plan that keeps your brand relevant

Whether you’re tapping into user-generated content, collaborating with influencers, or experimenting with viral challenges, TikTok provides endless possibilities to boost your brand’s visibility. Working with a specialist TikTok agency can help streamline your content strategy, ensuring that you’re always ahead of the curve and making the most of this dynamic platform.