Top Video Production Trends in 2024 | from a London based video production company

So, you want your video marketing to be trendy?

In a fast-paced digital landscape where attention spans are shrinking, partnering with a London video production company can elevate your brand's narrative, making it resonate with audiences and stand out from the competition. From new ways of editing footage in post-production to lots of fancy new editing and animation techniques, with the rapid advancement in technology and storytelling techniques, the video marketing is growing faster than ever - to be honest, it's exhausting, even for us! But we've spent some time collating some of the top trends we've noticed over the last year.

So, you've come to the right place, lets get into it!

Number 1 - Using Old School Video Tape Footage

So, in first place & yes it's making a come back! The old school video camera. Your parents told you one day it would be worth something, well they were right - it now is! As lots of brands turn to user generated content because their customers on social media prefer a more authentic look & feel, us creatives are being forced to lower the quality quite considerable - hence why the old school camcorder is coming back into fashion. You've got to love it, because we certainly do.

It adds a certain element of 'realness' to our creative & promotional videos and to be honest, we love the visual effects it give off and so do our clients. So, next time your video crew go out filming, arm them with all the usual professional equipment, such as lighting, cameras and a well thought out storyboard, but make sure you give them a £30 camera you've bought off a market down brick lane in London! Trust us - everyone will love it!

Number 2 - 360 videos

In second place, as rising to fame by some famous content creators on instagram, remember that train guy? Yes, you've guessed it - it's 360 cameras. Very similar to the old school camera corders, they just give something a little different to video content and again, we're here for it! After all, the creativity in your video project is what will most likely help you engage new customers - as we always say here at our London based video production company, your creative is your targeting. Want to stand out? Use 360 video!

Oh and before you read on, it's not like how it used to be - these 360 camera are so easy to shoot with. Most people can pick it up in a matter of minutes and because they are so small the process of rigging them to actors, models or even your editors is far easier than rigging up a big camera! We recommend the insta 360 - it's done wonders for us! If you want to see an example of how it's used by an actual video production agency, look at our recent video work we did with Proviz Sports whilst filming in multiple locations in London.

Number 3 - Adding photography into your video

In third place, well it's a pretty simple one but we must say it's REALLY effective. Why is it so great though you ask? Well as you know when it comes to social media video ideas, you're always trying to think about you will stop thumbs and keep your viewer retention high! It's a battle of the attention spans out there & any advantage you can get is a winner. And well, adding photos in your videos gives a jarring effect and will help engage your customers more. Whether this is used in your commercial, documentary or corporate film, we've seen this technique been used over the last 50 years and it's now starting to work it's way into social media videos - simple, but effective.

Number 4 - Ai Powered video

In at number four, and as video production company, we could take the stance that this is scary - however we love it, it's AI powered video. Why do we love it? Well, our team are not using it in real life yet on real client projects, however what we are doing is using it to tell stories in our pre-production & pitching stage of our process. It's so good to help quickly express your vision so everyone can get on the same page quicker, in traditional times our director would be hand drawing storyboards and graphics in our studio taking days and days of work. Now it only takes 1/4 of that time and does a better job, telling a story has never been easier - we can't argue with that really can we?

Number 5 - User generated content

So, in at number five, is User-generated content (UGC) - to be honest this is set to dominate the video production landscape in 2024 as brands increasingly recognize the authenticity and relatability that comes from their audience. With platforms like TikTok and Instagram continuously evolving, consumers are not just passive viewers but active participants in the content creation process. This shift has pushed London video production companies to adapt their strategies, focusing on engaging storytelling and authentic visuals that resonate with diverse audiences across multiple platforms. As a result, many London video production companies have begun to invest in cutting-edge technology, such as 360-degree video and augmented reality, to create immersive experiences that captivate viewers. Additionally, the rise of social media influencers has led these companies to tailor their services to produce high-quality content that resonates with online audiences. As a result, many London video production companies are incorporating innovative techniques, such as augmented reality and interactive storytelling, to stay ahead in this competitive landscape.