So, What Sets a Great Video Agency in London Apart from the Rest?

So, you're here because you want to know what sets apart a great video agency in London, to a well, not so great one! Well you've landed on the right page as that's exactly what we're going to help you with.

You might be thinking, who are we to give you such knowledge? Well, we are a video global production company, with offices in London, who have been filming, editing, producing and storytelling for over a decade now. Our work with global brands, such as Quickbooks & National Geographic, has given us a professional reputation across London & New York.

The importance of choosing the right video agency

At first glance, you might just want to choose a video production company because of the work they produce, their impressive client portfolio and some fancy animations on their website. However, there is much more too it than this. Video production services usually take a while to produce, you'll be working with your selected video team for quite some time, you must be able to get on with them and work together collaboratively. A big red flag is a video content agency that doesn't want to work collaboratively - always ask how they work!

Understanding Your Goals

Before you start driving in your car, you usually know where you're heading to right? Well, the same thing applies when it comes to choosing the right video agency for your brand. Of course, it's very easy to say 'you need a good understanding of your goals' but what does a good understanding actually look like?

You need to know these things to ensure you have a clear goal;

- How will your videos be consumed?

- What does success look like to you?

- A list of 6 references and list 3 things you like about each one & 3 things you don't like about each one. This is key to help the video agency you choose to visualise your commercial or campaign. We don't spend enough time helping others see what we see in our brains; Everyone comes at an idea slightly differently because of their pre-conceptions, life experiences and environment. Spend more time on this that you think.

- Does the agency's specialism align with your brand & target audience? For example, we specialise in Youtube and Social Media, not saying we'd be terrible at making you a TV ad, but there are certainly other video production companies out there that specialise in it more than us.

Experience and Expertise: The Non-Negotiables

You want to ensure that the video agency you choose has a demonstrated history of working with pertinent brands or sectors. Expertise in areas such as animation, narrative development, or top-notch post-production. Skilled in adjusting content for various formats but most importly the format that suits you.

Lastly, so many video production companies have shiny logo walls, including us! But please make sure you spend some time actually watching the videos they produce, not just think they are amazing because of the logo wall as in our experience this can be very deceiving!

Creative Process: How They Bring Ideas to Life

Does the agency include you in the scriptwriting and storyboarding stages? Are they cooperative, providing new insights while valuing your contributions? Is there an ability to adjust if the creative direction shifts during the project? You should be looking for an agency that first and foremost has lots of ideas, after all the idea of a video is far more important that the actual production of it!