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LONDON BASED, WORLD CLASS
Performance Creative Video Production
Ultimately brands care about revenue first, our expert performance creative knowledge unlocks how ecommerce, retailer & dtc brands can use creative to increase their return on ad spends, decrease ad fatigue and increase their click through rates.
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Let’s talk!
If you're looking for a London based video production company that oozes creativity, we're the crew for you!
Let’s talk!
If you're looking for a London based video production company that oozes creativity, we're the crew for you!
So, what is Performance Creative?
Performance Creative is videos, images & graphics that is specifically created to sell products or services. Often used by ecommerce, retailer & dtc brands to increase their performance marketing metrics, when strategic ads are created brands often see growth and an increase in conversion.
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Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our agency and our track record to do so, is second to none.
If you're looking for a non-corporate video agency that likes to make noise & create impact, we're your people. Let's chat.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
Trusted by
Since incorporation our drive to deliver beautiful visuals with winning results is what fuels our agency and our track record to do so, is second to none.
If you're looking for a non-corporate video agency that likes to make noise & create impact, we're your people. Let's chat.
Our drive to deliver beautiful visuals with winning results is what fuels our agency.
See, we're not just any video production company, we're number people! Meaning we understand how to use video content to generate you a return on your investment as well create noise & impact.
How is a performance creative agency different to a traditional video production company?
Trendy Grandad started as a traditional video production company creating one-off video ads for brands & businesses. However, we soon realised that brands cared far more about their revenue and the shelf life of a large expensive video didn't fulfil their marketing needs. That's why we believe incorporating creative strategy & managed testing blended with our performance creative offering truly helps increase our customers bottom line. Now, 90% of our customers work with Trendy Grandad on a monthly subscription basis to deliver highly converting performance creative consistently; ultimately reducing ad fatigue, increasing click through rates & increasing return on ad spend.
Why should you trust Trendy Grandad with your performance creative video production?
We’re usually pretty modest, but since you asked… Our team has been in the digital video production business for over a decade, partnering with brands across all creative areas. So, we know exactly what it takes to craft a one-of-a-kind video (and trust us, it’s not easy). But it's not just our experience that sets us apart— we genuinely love making online content that’s impossible to ignore. We also get a bit nerdy about targeting ads to the right audience, ensuring you get a great return on investment.
The difference between performance creative and traditional video production is like comparing a sprint to a marathon, let us prove it to you;
Traditional video production is your classic approach—big budgets, lengthy timelines, and polished visuals meant to make an emotional or lasting impact. Think of it like a Hollywood film: beautiful, carefully crafted, and aiming to tell a great story, sometimes without an immediate need for results.
Performance creative, on the other hand, is the data-driven speedster. It’s all about producing quick, conversion-focused content, designed to grab attention and drive measurable actions (like clicks or sales). It’s nimble, optimized for performance (hence the name), and often built for social media or online ads. Think snackable, bite-sized videos that adapt fast, test faster, and perform even faster.
One wants you to remember it forever; the other just wants you to click “buy now."
Should you invest in a performance creative video retainer?
A performance creative retainer is like having a personal trainer for your marketing—constantly working to keep things in top shape. Instead of one-off projects where you hope everything goes right, a retainer gives you ongoing, strategic support with regular content updates and optimisations.
Why is that good for you? Well, it means you’re always armed with fresh, high-performing creative. You can test different ideas, refine what’s working, and quickly pivot if something’s not hitting the mark. It’s flexible, data-driven, and allows you to adapt to changing trends or audience behaviours without starting from scratch every time.
In short, it’s a steady pipeline of content that’s tuned to deliver results—so you’re not just keeping up, you’re staying ahead.
"The Trendy Grandad crew ooze creativity"
Working with TrendyGrandad was not only a joy & pleasure, they delivered the best possible video, creative assets and campaign, to set us up for brilliant conversion over our peak period and the launch of our new product range. They made any changes to creative storytelling possible throughout the creative & digital project & on the days of the shoot, they brought a professional, calm and knowledgeable aura to the table, that ensured everyone continued to work hard and get the best execution. They just ooze creativity and know social media video production like the back of their hand, they also took so much care to understand our values, branding and advertising campaign which made a huge difference to the final output! We are already outperforming any previous creative in terms of ROAS on Meta by 25% and our engagement and trends are rising everyday! Would highly recommend them for your next collaboration or campaign!
Sue Ritzdorf | Chief Marketing Officer | Proviz Sports
Let’s talk!
If you're looking for a video production company that oozes creativity, we're the crew for you! Get in touch!
Frequently asked questions
How can I track return on investment if I invest in video production?
We hold many years experience adopting various methods of tracking metrics to help give our clients ROI figures whilst delivering the message through our films. Examples of how we do this lie in the form of trackable links, emails, interactive video and pairing creative with various forms of paid campaigns. We pride ourselves on being data driven.
What are the stages of video production?
Video production involves several stages, each crucial to creating a compelling and effective visual story. The production process typically consists of three main stages: pre-production, production, and post-production.
Our clients at Trendy Grandad going through a comprehensive signing off process through every stage of the production & all stages are produced by us in-house.
How long does video production take?
When the time comes we have over a decade of experience moving quickly producing premium video ads however it doesn't always have to be fast moving.
Allowing a project to breathe & to gain valuable feedback can massively improve a productions quality, if the time allows.