What is product video production?

Product video production refers to the process of creating videos that showcase and highlight a particular product. These videos are designed to effectively communicate the features, benefits, and value of a product to potential customers. Product videos are a powerful marketing tool as they provide a dynamic and engaging way to present information about a product, making it more appealing to consumers.

How could product video production benefit you?

Product video production can benefit an ecommerce brand in several ways:

1. Increased Engagement: Videos capture attention more effectively than text or images. Engaging product videos can keep visitors on your site longer, increasing the likelihood of conversion.
2. Improved Product Understanding: Videos allow you to showcase your product in action, demonstrating its features and benefits more comprehensively than static images or descriptions. This can enhance customers' understanding of the product.
3. Builds Trust: Seeing a product in action or hearing positive reviews from satisfied customers in video testimonials can build trust. Trust is crucial in ecommerce, as customers often need reassurance before making a purchase.
4. Reduces Return Rates: When customers have a clear understanding of what to expect from a product, they are less likely to be disappointed upon delivery. This can help reduce return rates and improve customer satisfaction.
5. Enhanced SEO: Video content can contribute to improved search engine rankings. Including videos on product pages can increase the time visitors spend on your site, signalling to search engines that your content is valuable and relevant.
6. Social Media Engagement: Product videos are highly shareable on social media platforms. Sharing visually appealing and informative videos can increase brand visibility, attract new customers, and drive traffic to your ecommerce site.
7. Competitive Advantage: As video becomes more prevalent in ecommerce, brands that invest in high-quality product videos gain a competitive edge. Well-produced videos can set your brand apart and make a lasting impression on potential customers.
8. Adaptable Content: Product videos can be repurposed for various marketing channels, such as social media, email campaigns, and product listings on third-party platforms. This adaptability maximises the reach and impact of your content.
9. Mobile Optimisation: With the increasing use of mobile devices for online shopping, short and engaging product videos are well-suited for mobile viewing. This ensures that your content is accessible to a broad audience.
10. Conversion Boost: Compelling product videos can influence purchasing decisions and contribute to higher conversion rates. Customers who feel more confident about a product after watching a video are more likely to complete the purchase.

In summary, product video production can significantly benefit an ecommerce brand by increasing engagement, improving understanding, building trust, reducing returns, enhancing SEO, driving social media engagement, providing a competitive advantage, offering adaptable content, optimizing for mobile, and ultimately boosting conversions.

How much does it cost?

Product video production varies in cost, but can be from £3,000 to £50,000. It depends on many things such as output, the idea & the production company a brand works with.

Want to learn more about video pricing? Read our 2024 video production pricing guide here

What's Trendy Grandad's process for Product video production?

1. Planning: This phase involves defining the goals of the video, identifying the target audience, and outlining the key messages and features to be highlighted.

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2. Scripting: A script is developed to outline the content and structure of the video. This includes the narration, dialogue, and any on-screen text or graphics.

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3. Pre-production: This stage involves tasks such as casting if there are actors, selecting locations, organising props, and planning the shoot logistics.

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4. Production: The actual filming of the video takes place during this phase. This may involve shooting the product in different settings, capturing demonstrations, and recording any necessary voiceovers.

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‍5. Editing: The raw footage is edited to create a polished and cohesive final product. This includes adding music, graphics, and any special effects, as well as trimming and arranging the video clips.

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‍6.Post-production: After the initial edit, additional steps such as colour correction, sound mixing, and finalising the video for distribution are carried out.

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Looking for product video production? Trendy Grandad holds over a decade of experience creating product videos for brands & retailers. Contact us here