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Social Media Video Production
We're Trendy Grandad, a social media video production company based in London. Our social media video production ads aren't for the faint hearted. We're here to disrupt the norm and make sure your social media video content truly stands out against your competition. Our team hold a decade of experience using cameras, audio, editing & lighting equipment to create video thats converts & drives results for social media advertising campaigns.
What is social media video production?
You only have 8 seconds to grab someone’s attention on social media, so making sure your digital content, strategy & marketing starts off with a BANG is crucial. But don't stress, creating banging storytelling social media content is what we do. When you're contemplating going all-in with social media video production or animation, it's wise to consider (Ahem) a video production company that has years of advertising experience, creativity and expertise in crafting captivating videos for your brands online social media marketing goals.
Here is an example of a social media video production produced by us:
What is included in professional social media video production services?
Professional social media video production services typically encompass a range of components to ensure the creation of high-quality, creative, engaging advertising videos tailored for social media platforms. The exact offerings may vary among service providers, but here are common elements included in such services:
- Concept development, campaign ideation, creative scriptwriting, strategy, looking at the latest digital trends and your target audience
- Storyboarding, storytelling, pre-production & video branding planning
- High-quality filming and production of your visuals
- Video editing, audio enhancement, and colour grading
- Integration of graphics, visuals, animation and your branding
- Optimisation for social media, digital platforms & influencers
- Customisation for each platform
- Delivery & sharing in multiple online & offline formats for the correct platform.
- Feedback and revisions based on client input
- Social Media Marketing, sharing, promotion and tracking your audience engagement!
Why should you trust our team with your social media video production?
We like to keep things fairly modest here, but since you asked... Our team have actually been at this digital video production gig for over a decade, working with brands in all forms of creativity. So, we've got the inside scoop on what strategy it takes to cook up video that's truly one-of-a-kind (trust us, it's no walk in the park). But it's not just about our teams experience that makes us good at what we do, it's because we really blinking love making online content that you just can't say no to. And admittedly, we get a little nerdy when it comes to targeting your ads to audiences that will genuinely be interested in your business, your branding and what you have to offer, giving you that sweet return on investment. Lastly, our team have a track record now of creating some pretty viral advertising videos, we like to think creative promotional videos is what we're pretty darn good at!
View our latest social media video production for ecommerce brand Rocks Off here.
Our process for social media video production
Conceptualisation, Prep and Strategy
We kick things off with brainstorming sessions to brew up some cool visual ideas, take note of the latest trends and ideate around your target audience. Once we've outlined our target audience, solidated our scripts and storyboards and booked in any actors and locations, we grab our gear, gather our talented team, and get ready to roll.
Lights, Camera, Shoot
It's showtime. We hit the ground running, capturing every scene with storytelling finesse. Our crew keeps a close eye on lighting, sound, and every detail that makes your video stand out from the rest.
Post-Production Magic
Back in the studio, where the real editing magic happens. We edit your footage with music, graphics, animation, branding and dazzling effects. Plus, we make sure your content is edited & optimised for the chosen social platforms. After all, engagement is the most important element of any social media video production.
Launch, Results and Promotion
We hit that publish button and watch the engagement on your social media video ad soar & go viral! We're glued to the analytics, promotion and marketing, keeping an eagle eye on views, likes, shares, comments and return on investment. We have over a decade of experience tracking advertising results on Youtube, Instagram, Facebook, TikTok, Google & Linkedin and we use this data to guide us to increase your next videos engagement, make the visuals even more epic & give you an even better campaign!
Want to learn more about how much video production costs? Read our latest article here
Contact us to find out more about our social media video production company services
Social Media Video Production FAQ's
We've tried to cover the basics here, but if we've missed anything, you might find what you're looking for below. Honestly though, we'd love it if you just hit us up through the contact button. We're all ears and ready for a friendly chat.
How much does paid video ads cost?
Our paid video ad projects start at £5000, and the price will depend on the brief and scope that has been agreed with our client.What aspect do you edit social media video ads?We have the capability to edit videos in all aspects, but the most common is 5x4 or 9x16.
Do I need a paid ads strategy for my social media video ads?
Yes, having a paid ads strategy for your social media video content is often essential for achieving specific goals, such as reaching a targeted audience, increasing brand visibility, and driving conversions, but if not we can help you with your promotion! We'd also ask you to consider things like retargeting ads that can help with your overall success.
I already have content, can this be repurposed in editing?
Yes! If you already have content or an ongoing campaign for it, we can repurpose your existing content, graphics, assets or incorporate it into new projects. On all of our productions we will make sure we are editing your video content for the right platform to make sure your paid social media gets the best results as possible & maybe even go viral!
Does trendy grandad do the full production?
You bet we do. From concept to scheduling, we're on it & have been over a decade for a variety of brands.
How much creative input does Trendy Grandad have?
We can have as much creative input or as little as you wish. We will say though, we're pretty good at coming up with ideas.
How long does it take?
Your paid social media video ads will take between 4-6 weeks on average before we're ready to hit the live button. Generally, longer form video content for Youtube take longer to produce & edit that shorter instagram, TikTok or Facebook videos.
Should I get photography at the same time?
It's your call, but having photography at the time time as your social media video content will reduce costs in the long run as we'll be all set up and ready to shoot, so an easy add-on and nice-to-have for you to support the paid content via your organic channels and other platforms.
How often do I need to refresh my social media video ads content?
Depending on your brand, seasonality, new product launches and how many different target audiences you have, it could be a frequent or infrequent marketing activity for your business. However, in general, it's a good practice to refresh your social media video content regularly to prevent ad fatigue and keep your audience nice and engaged. This could be anywhere from every few weeks to a few months, depending on your specific strategy and the performance of your ads.
Looking for a social media production company? Contact us here
Frequently asked questions
Hopefully we've covered everything you possibly would want to know about video production, photography & paid social media. But if we haven't, you might just need to look below in our frequently asked questions that cover from storyboarding to editing to pricing for delivering professional video content.
How much does Video Production Cost?
Video production can cost anywhere from £5000 to £100,000, it has a lot of varying factors.
If you don't know how much you want to spend our best advice is to take some time looking through references or some of our films, this should help us give you a better idea of the budget you need to meet your expectations.
Secondly, if you have a budget, tell us! That way we can work a creative idea into your budget and meet your expectations.
How can I track return on investment if I invest in video production?
We hold many years experience adopting various methods of tracking metrics to help give our clients ROI figures whilst delivering the message through our films. Examples of how we do this lie in the form of trackable links, emails, interactive video and pairing creative with various forms of paid campaigns. We pride ourselves on being data driven.
What are the stages of video production?
Video production involves several stages, each crucial to creating a compelling and effective visual story. The production process typically consists of three main stages: pre-production, production, and post-production.
Our clients at Trendy Grandad going through a comprehensive signing off process through every stage of the production & all stages are produced by us in-house.
How long does video production take?
When the time comes we have over a decade of experience moving quickly producing premium video ads however it doesn't always have to be fast moving.
Allowing a project to breathe & to gain valuable feedback can massively improve a productions quality, if the time allows.