How to hire a youtube videographer? Advice, hints & tips! | 2024

So, what is a Youtube Videographer?

So, you’re looking to hire a videographer for your YouTube channel. We get it - YouTube is a beast and demands a lot from creators, brands and businesses. You need to be uploading good videos, consistently to give you the best chance of success - that is a tricky task. They often combine technical skills in cinematography with storytelling abilities to engage audiences, build a following, and contribute to the ever -evolving landscape of digital content. As YouTube videographers continue to innovate and adapt to changing viewer preferences, they harness emerging technologies and trends, such as virtual reality and interactive video, to create immersive experiences that captivate and retain their audience's attention

The beauty of YouTube style videos though is that it’s made to look effortless, but as we know from peeking behind the curtain of popular YouTubers such as Mr Beast and the Sidemen, channels of this calibre have hundreds of production team members working for them in the background. Don’t be fooled by the illusion! They can’t do it by themselves - neither can you!

So, what is a YouTube specific videographer?

Well, it’s a videographer that has extensive knowledge of producing, filming and editing videos for the YouTube platform. They will know how to draw in audiences, keep your watch time high and create you engaging thumbnails to keep your click through rate high! They differ to a traditional filmmaker as they know how the YouTube algorithm works and how to get the most out of it!

A YouTube videographer should have these core specialist skills;

• YouTube storytelling knowledge
• Creative Strategy skills
• Thumbnail creation abilities
• Knowledge of how YouTube metrics work
• YouTube strategy knowledge
• How to get the best out of creators, talent and influencers  
• Video editing

How do you know it’s the right time to hire a videographer for your YouTube channel?

There are many indications as to why it’s the right time to hire external videography support for your YouTube channel, here are the top 3:

1. You can’t post quick enough

You’re uploading once a week and you can’t create videos quick enough to keep up with your posting schedule is a good indication you need external support to help you.

2. You are struggling with concept ideation

If it’s got to the point where you are running out of fresh and innovative ideas then maybe you need hire external resource to inject some new exciting ideas into your conception stage

3. Your production quality is low

Other YouTubers are increasing there production quality and you’re being left behind. But don’t worry production quality isn’t just about the quality of your cameras - it could be your ideas, your casting or your on set producing that could be the trickier problem or the skillsets you don’t have.

What makes a good quality YouTube videographer?

A good quality YouTube videographer not only understands the ins and outs of the YouTube platform but will be fully committed to help you growing your channel. They will want to grow with you and develop a deeper understanding of your brand. It should feel like a partnership over just a hire.

What skills should a Youtube videographer have?

A successful YouTube videographer should possess a strong foundation in cinematography, editing, and storytelling, as these skills are crucial for creating engaging content that captivates viewers. In addition to technical proficiency, it's important to look for someone with a creative vision that aligns with your brand's message and values. Collaborating with a skilled Youtube videographer can elevate your content, ensuring it not only engages the audience but also fosters a lasting connection with them.

What Should You Ask in an Interview or Initial Consultation with a Youtube videographer?

When searching for the perfect YouTube videographer, consider their portfolio to gauge their style and expertise in creating content that aligns with your vision. During the interview or initial consultation, ask about their experience with your specific niche, their approach to storytelling. These creators often showcase a diverse range of projects, from vlogs and tutorials to cinematic short films, demonstrating their adaptability and creative flair. Collaborating with a skilled YouTube videographer can significantly enhance your brand's online presence and help you connect with your audience.

What Can You Do to Help Your Youtube Videographer Succeed?

To ensure consistency in style and brand, it's crucial to establish a clear style guide that defines your visual and tonal elements, ranging from color palettes and typography to preferred camera angles and editing techniques. Collaborating closely with your videographer through regular brainstorming sessions and feedback loops can significantly enhance the quality and effectiveness of your video content. Furthermore, staying updated on emerging trends and platform algorithms is crucial for maximising reach and engagement on YouTube.