The Ultimate Guide to Hiring a Video Production Company!

So, you're looking to hire a video production company, but you want a little bit of pizzaz, not just the old run of the mill video production company, well you've come to the right place - welcome to the ultimate guide of hiring a video production company!

Oh & what makes us so credible to give you such knowledge? Well, not to be blunt, but we are one - a video production company that is, and we've hold over a decade of experience producing, filming and editing for global brands (cough cough National Geographic & Zone 3) - we're getting older & wiser now and have learned a lot over the years - now it's going into this article.

Anyway, we'll stop blabbering on now - lets get into it!

So, what does a video agency actually do?

Well, we know you're here for more detailed, longer answers on video production services, and we'll get to that don't worry, but in short; -

- Filming

- Video Editing

- Post-Production

- Animation

- Cinematography

- Script writing

- Storyboard drawing

- Video Marketing

- Video branding

- Studio filming

- Lighting, camera & audio knowledge

- Social media video production

‍

Most importantly, they must be good at storytelling. Storytelling is the foundation of all video production, it doesn't matter whether you're a corporate company looking for a commercial internal comms video or John Lewis, looking for their new yearly big budget tv advert - if your video production agency doesn't have the experience in telling creative and engaging stories, bin them off.

Here is your longer answer! A decent video production company will not only have a track record of working with high profile clients and a decent showreel, but fundamentally they will have all the capabilities and resources to be able to make videos. It's a simple as that really.

The biggest two red flags of a bad video production company!

So you're hiring a video production company and you don't know whether what they are telling you is right or not? Well, here are two red flags you should be looking out for!

‍

Number one - They don't know how to tell stories

Again, this is one of the most important factors of what makes a good video production company or not! They can have fancy studios and big camera, but if they can't tell stories then in our opinion they are good as hiring your local butcher. So, when scoping out work, your approach should be looking for storytelling people - this is everything!

Number two - Their logo wall!

So, they lead with their very impressive logo wall but don't have the actual work to show for it? Try not to look at this and think 'wow they must be good', actually dive into what their work looks like. In short - there is different levels to video production and video production agencies can work for big brands, but only work on the lower level productions. For example, when we first starting working with large banks, it looked very impressive that we working with big financial companies but actually the work we were doing was smaller interviews, not glossy brand films - over the years though we developed and slowly started to introduce more high end film.

‍

How much does it actually cost to hire a video production company?

​Well, before anything else, did you know the third most searched key word in google for the video production category is 'video production company near me' . This suggests that a lot of brands & businesses, even with larger budgets, have the pre-conception that if the video agency they hire is 'near them' then it must be cheaper. Well folks, guess what? They are wrong! There are many factors that contribute towards the cost of a video production company and as you'll find out by reading on, in the grand scheme of things, their physical location is one of the smallest contributors to the cost.

The thing that affects the cost of your video production the most, is your ideas. If you have a crazy idea where you're going to filming all over the UK and you want this crazy drone shot that flies over the top of the Scottish mountains, then yes, it's not going to cost you below 5 figures. If you only want to broadcast your idea on instagram, want to film in a small studio and need limited crew then it's going to be a bit more affordable. There are so many variables ofcourse, but the largest cost always comes down to your idea - so just think about it before your reach out to a video production company - 'does this idea sound expensive?'​​

Here are the top factors of what affects the cost of a video production;

- Filming locations

- Talent (Actors, models, contributors etc)

- Hiring through a modelling agency over hiring through a modelling website

- Experience of your video production team

- Your idea!

- Post-Production requirements - 2d, 3d animation needed?

Top advice: A video production will know how much things cost more than you do, give them your budget! They are not trying to squeeze as much money out of you as possible, they are trying to understand the level of production needed and trying to give you as much value as possible.

If you would like to dive deeper into this, check out our more extensive article on how much video production companies charge!

Are there benefits to hiring a London based video production company?

Well, yes actually! But ofcourse there are downsides too. Here is the lowdown! Hiring a London based video production company, like us for example, biggest benefit is that they will have resources and a network to crew, locations, studios, talent, creatives, director,  kit. Believe us when we say this can make or break a video project. Secondly, they will generally be larger and have lots more varied experience than a videographer in a local village!

The downsides, of course we have to be fair now don't we, they are generally more expensive ofcourse - I mean, what isn't in London? But does the cost outweigh everything else? I guess will have to decide that!

Top 5 Video Production Companies

So, you've done all the hard now by reading this incredibly well written articles and now you truly want to know who the best video prodcution companies are? Well guess what? We're going to help you out even more, below is the best video production companies in the UK & London!

Number One - Trendy Grandad

Trendy Grandad hold over a decade of filming, editing & producing videos for some of the worlds largest brands. Their work for global brands such as National Geographic, Swiss Tourism, Zone3 & Quickbooks Studios has built them a professional and solid reputation amongst brands across the UK & the world. They specialise in Youtube video production and Social media Video production - Contact them here!

‍

‍

Number Two - Pespective Pictures

Perspective Pictures is a dynamic production company that focuses on creating engaging digital-first content for brands targeting younger, online audiences. From TikToks to YouTube campaigns, they excel at producing energetic, relatable videos that thrive in social media spaces.

‍

Number Three - Dragonfly Films

Dragonfly Films specialises in crafting high-impact corporate videos, brand films, and documentaries that captivate audiences. Known for their innovative storytelling and meticulous attention to detail, they combine creativity with a strategic approach to deliver powerful, purpose-driven content for global brands.

‍

Number Four - Nusa Studios

Nusa Studios brings a unique creative flair to branded content, commercials, and music videos. With a reputation for stunning visuals and a strong artistic approach, they specialise in turning bold concepts into visually compelling stories that leave a lasting impression.

‍

Number Five - Tailored Media

Tailored Media is a full-service production agency that focuses on delivering polished corporate films, advertising campaigns, and high-quality branded content. Their expertise lies in seamlessly blending strategy with creativity to produce videos that align with client goals and resonate with their target audiences.

So, that's the ultimate guide to hiring a video production company in 2024! We hope you're enjoyed our article, if you'd like more articles from us please visit our insights page, if you'd like to hire a video production company, then we'd love to chat with you!